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#Digital #Attribution is a misnomer
The concept of “last click” is as flawed as attributing the purchase of an adult beverage to the neon sign hanging outside the liquor store. The concept of “Digital attribution” simply tries to count...
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Enterprise – has the word lost its’ meaning?
Yester-year I worked to connect large direct response retailers to their first ecommerce experience – integrating commerce and content systems into “enterprise resource planning” systems (ERP). While...
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Practice what you preach in your #advertising? Google puts money on offline...
I get it, it makes total sense. To expand their market they need to find people who aren’t currently / frequently using their services… to capture competitive share they need to go where their...
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Survey – Is Facebook the next Apple or the next MySpace?
In a blog entry last March, Is Social Media a Consumer Haven or Marketing Channel?, I discussed the disconnect in value exchange between social properties and their consumers. I went so far as to...
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Is #marketing actually upside down?
The last 15 years of marketing innovation are indelibly etched in history, yet the prior 30 years set the groundwork for why this all makes sense. Mass marketing strategies that drove tremendous...
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#Facebook is making it happen with their #advertising program
What a difference a year makes! Facebook appears to have really turned around their advertising strategy and offering. A recent survey published in #AdAge Digital identifies some 74% of ad budgets...
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Your #Content is the currency of your #marketing
The unfortunate truth is that most people reading this will think that I’m referring to a white paper or an article. Not really. It may, but content is really used here in the context of the...
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Do you have a #socialmedia strategy or a socially adept #marketing strategy?
This is a redux of a popular blog entry from July 2012: “Do you have a #digitalmarketing #strategy” or a marketing strategy for the digital world?” In that entry I tried to describe my professional...
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